The Auto Dialer For the Complex Sale

Business to business (B2B) sales occur when commerce happens between businesses, such as a manufacturer trades with a wholesaler or a wholesaler selling to a retailer. When a remote sales operation participates in B2B sales, those sales are often more complex than business to consumer (B2C) sales. These complex sales require different telephony software than the simpler B2C sales, such as a different kind of auto dialer.

All auto dialers work in a similar way, but not every kind could be described as a complex sale dialer. The purpose of any dialer is to increase the amount of calls and contacts a sales agent can complete in a business day. All auto dialers load a previously generated list of phone numbers and then systematically call each of those numbers. These calls are then routed through to a sales agent. This method is significantly faster than manually dialing, often bringing an increase in call volume upwards of four times what it was previous.

One of the largest differences in telephone dialers is the amount of phone numbers that the dialer calls at a time. Ratio dialers or predictive dialers call several at a time. This ensures that on each dialer a customer will be reached, but comes with some very large drawbacks. First, when a call is answered the dialer has to determine that there is someone on the line before they patch that call through to the sales agent. During this process there is a few second gap between when the contact answers the phone and when the sales rep starts speaking. This "telemarketer pause" is one of the negative experiences that contacts often complain about. Another problem that these kinds of dialers face occurs when more contacts answer the phone than there are available reps. When this occurs the extra calls are dropped, even when their was a person on the contacts line.

Both of these problems are not acceptable for a complex sale dialer. One of the unique qualities of the business to business sale is the "gatekeeper." This can be either a recorded message system to navigate through or a receptionist whose job could very well be to prevent sales calls from reaching his or her employer. In order to speak to the important decision makers, sales teams cannot afford to come across as automated and impersonal. That is why power dialers are a much better solution for complex B2B sales. These complex sale auto dialers call only one phone number at a time for each available agent. This still speeds up the sales process dramatically, but eliminates the problems of dropped calls and telemarketer pauses.

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